Natural Ingredients 2008: Organic Pavilion more popular than ever

Natural ingredients (Ni) 2008 announced today the launch of the Organic Pavilion, a dedicated area on the show floor focused on the booming organics market, held this year at the Paris Nord, Villepinte exhibition centre on 4-6 November 2008. IFOAM will be present at the show. The addition of the Organic Pavilion to Ni 2008 is driven by the booming consumer market for food and drink with health and lifestyle benefits.  Companies from Europe, Asia and North America as far away as Canada and the USA like Tradin, Sunopta, Northland Organic and Sipal Partners will be featuring their organic ingredients to the thousands of visitors expected to the pavilion.

Notes Marjo Eussen, Project Development Manager for Ni and the Organic Pavilion, “The Organic Pavilion, and Ni as a whole, offers the most effective gathering of organic and natural ingredients buyers and sellers in the world. We are excited to have a dedicated Organics Pavilion and expect it to be amongst the busiest areas on the show floor.”

Also new in 2008 is Ni’s co-location with Health ingredients (Hi) Europe. Hi Europe, launched in 2000, is the largest meeting place in Europe for buyers and sellers of a full range of health ingredients. Ni’s co-location with Hi is expected to deliver unrivalled visitor numbers and access to a cross-sector exhibitor base.  Marjo Eussen continues, “Aligning Ni with Hi Europe is a natural fit - the crossover from event to event will provide maximum benefit to our hundreds of exhibitors and thousands of visitors.”

As in 2007 IFOAM, the International Federation of Organic Agriculture Movements, the umbrella organization that unites, assists and leads the organic world will be present at the Ni. For the past 35 years, IFOAM has been representing and supporting the global organic movement and advocating for sustainable agricultural production systems based on the Principles of Organic Agriculture (Health, Ecology, Fairness and Care).

IFOAM’s Executive Director, Angela Caudle de Freitas, is anticipating yet another significant step in the right direction. “Our presence at Ni means a lot to us, we find Ni being a very important forum for connecting with the international community to further trade in and promotion of organic products, and to expand business networks and develop relationships with consumers, taking advantage of the booming demand for organic products.”

Since 1997 artebio is collaborating with the show organiser and is attending the exhibitors of the Organic Pavilion. Alexandra Thöring: „ We, an international agency for organic trade negotiations, consider the Organic Pavilion to be an essential forum at these international shows. Every year there are a lot of new business contacts established within the more and more complex field of sourcing organic raw materials. Also the show is outstanding due to the many realised deals made possible. This is due to the ideal date of the show in autumn - straight after the evaluation of the harvest.”

The first edition of Ni, which took place in London in 2007, attracted 116 exhibitors from 26 countries, 13,506 visitors and a conference with 206 delegates.

For further information on Ni 2008 visit www.ni-events.com.

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